The Dallas skyline has a new addition and for Dallas Maverick’s fans it is an addition they can certainly appreciate.
According to Dallas Mavericks Director of Corporate Communications, Erin Finegold, the logo that can now be seen on top of the team’s Deep Ellum offices join fellow downtown residents Neiman Marcus, AT&T Performance Center and the American Airlines Center with the Dallas Maverick’s 70’X70’ display logo now proudly displayed too.
“We want to make sure that anyone flying into town knows that they are visiting the home of the Dallas Mavericks,” says Terdema Ussery, President and CEO of the Dallas Mavericks.
Finegold is not sure if other teams in the NBA have this sort of logo atop city buildings around the country, but she explains that this Mavericks logo idea came from Ussery himself and it was completed, says Finegold, at the end of December.
The large logo was done by a company called Skinz Wraps and it took about two weeks to complete.
“It's actually a piece of vinyl because the roof is corrugated and slanted,” says Finegold “so it would have been extremely difficult to paint.”
Skinz Wraps is locally based and typically works on wrapping sponsored cars.
“Since we needed to wrap or use a giant sticker, they were the best company for the job, plus they offered,” says Finegold.
While the idea for the logo came partially due to the fact that flights out of nearby Dallas Love Field have increased 35% post Wright Amendment with the logo adding visibility for the hometown team, Finegold also explains “It's more about awareness and recognition that will hopefully lead to increased revenues, but we can't quantify the value at this time.”
She also says of the post Wright Amendment increased traffic to Dallas and its affect on Maverick ticket sales “Any additional traffic helps the city as a whole, and we're happy to be a part of it.”
Local fans have already responded positively to the Dallas Mavericks shout out and Finegold concludes “Mostly we've heard of fans wanting to see the logo for themselves, but they'll have to get up in a plane for that.”
The Dallas Mavericks have had their offices at the Deep Ellum location on Taylor Street since 2000 when the ticket sales staff moved there. In 2001 the remainder of the front office staff made the move to the Deep Ellum address as well.