We often read about the impact of empowering creativity and uniqueness to a trade show booth. But how often we think about how a trade show booth is organized and what all are the intricacies of the process. Exhibit display companies deliver us the most outstanding designs of trade show booths and we are left to focus upon the other agendas of trade show event. We look forward to have a booth to be placed appropriately at the place of maximum possibilities. But a lot more goes into organizing a trade show booth than we imagine.
Let us discuss here some of the factors you have to consider when organizing trade show exhibit booths.
- 1. Choose the right event
First and foremost you need to make up your mind on what kind of business event will be right for your brand. Exhibiting without the sense of right judgment of which trade show event will suit your business can lead to time and resource wastage. You need to be well aware of the target audience that will be present at the show where you will be exhibiting. People like to attend events that are in line with the theme of the trade show event. Off the track events straight away get unnoticed unless there is something very appealing that you bring to the show. Therefore it is important to consider and thoughtfully choose which trade show event you should choose to exhibit your brand.
- 2. Select your space
There is a lot of information available for exhibitors to help them choose the right space for exhibiting. Working on everything else and leaving out on this aspect can drop you to a huge loss. For an exhibition to be successful, it should be visited by certain number of attendees which you can try to convert to business leads. And lot many factors affect the attendance of attendees at the booth. Custom exhibit displays grab the attention of people but it is certainly important that your booth is in the vicinity of the show where there are maximum number of chances to be attended. Strategies like choosing the space near the entrance, choosing the place near corners, cross junctions, cafes and restaurants, and being left or right to the trade fair exhibitions are some of the ways that need a thoughtful decision based on your budget and other parameters.
- 3. Functional aspects
Before you begin the designing of stand you need to make a list of things that you will need on the stand. Things like laptops or IPad, pens, paper or business cards to capture leads is one aspect. You also need to decide on the power requirements that you will be needing at your booth. You would be selling items on stand or exhibiting to create awareness would decide the design of your booth. What furniture you would be needing or if you need a meeting room are some of the aspects that will be a deciding factor for your exhibition booth design.
- 4. Design of your exhibition booth
Your exhibition booth is the first thing that will be noticed by the attendees. It creates the first impression of your brand and showcases your individuality. Do not act miserly on this aspect as a lot depends on your booth to be able to provide you traffic at your booth. A dull and cluttered environment is a big turn off for people. Have arrangements to make your place well lit and properly organized with breathing space at your booth. Relaxing seating arrangements is a big plus when it comes to defining a good exhibition booth. Creative ideas and unique innovative designs grab the attention of people. Take time to decide upon this factor of the design of your exhibition booth. You can go for rentals of exhibition booth rather than buying it if you want to go to a higher end in design. However, it depends more on your usability of the booth that you decide to buy or rent. Trade show stand construction is an art and focusing on the little things can give you an outstanding result in terms of innovation and creativity.
- 5. Exhibitor manual
The exhibition organizer sends an exhibitor manual detailing the necessary information regarding the trade show exhibitions. It details the exhibition floor plan and any marketing efforts that the organizer will be engaging in. It tells about the services available and timeline for you to take action. All in all your exhibition manual will be all you need for the information related to exhibiting.
- 6. Choose the right exhibition design and building vendor
Finding the right exhibition design and building vendor can be tricky. It takes into account several factors to choose the right vendor. Budget, distance of its manufacturing unit from venue, experience in designing and building exhibition stands, the services they offer, quality of materials used, latest technologies and equipment, innovation and style, variety and reviews of the company by their clients are some of the parameters upon which we figure out the right vendor for our exhibition booth design and building.
- 7. Transportation
An important consideration is required on deciding how your exhibition stand will be transported to the venue. Many companies like Triumfo provide the facilities of installation, dismantling and storage along with the design and building services. For timely delivery you need to figure out the most appropriate way of transportation for your booth either by yourself or through the design companies. You need to organize the transportation of your exhibition stand in line with the time of your exhibition.
- 8. Storage of stand
If you are purchasing the exhibition booth then you will have to figure out for the storage of exhibition booth till you will use it again. Rentals save you on this parameter as you have no responsibility to store the stand after your exhibition is over. Many companies which have their manufacturing units near the venue also provide the storage facilities.