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Growing brand name is not an easy task, especially if you are new in the market. You need to be aware of how to bring your brand to spotlight. Trade show booth plays a significant role in improving a brands name. We all know what good trade show booth design ideas can do to our trade show experience. Small start-ups invest a considerable amount on trade show booth to be able to stand at par with the big brands in the trade show.

Let us discuss the essential keys for brand awareness.

Social media posts

Make use of social media posts to spread a word that you would be participating in the show. Give some additional information about what you would be showcasing at the show. Let your followers know that you would be presenting at a trade show event and what you will be highlighting through your trade show event.


Launch advertisements with your brand name. Make media announcements of your trade show event and add date and location so that customers can locate your trade show booth.


Publish blogs adding tips or some information material as a promotional tool to improve your brand awareness. You can also talk about the trade show in your blog and discuss some offers and services that you would be offering at the show.


Send Emails to your contact list to highlight the brand name. Make sure that a wide audience knows that you would be participating in the trade show event

Here is how your trade show booth can help to improve your brand awareness

Have a theme for your trade show booth

Your trade show exhibit rental Chicago must have a theme. Take considerable time to plan a theme for your booth design. You can have colors, promotional materials, flooring, and product displays of the same theme as that of your brand. It gives a very professional look to your booth and can boost up your brand awareness 

Describe a story

Design your custom rental exhibits in such a way that it describes a story of your brand. Convey where you’re from, what your brand is about and what new can you add to their experience.

Engage your visitors

One of the most efficient way to improve your brand awareness is to make your trade show booth engaging. There are a lot of strategies available that can make your 30x40 trade show display engaging and more welcoming. You can try to incorporate some fun games or use virtual walls or interactive flooring to name a few.


You can even use your giveaways to improve your brand awareness. You can have small games with the theme of your brands info and the winners can take away interesting giveaways. People tend to remember more about the place where they have received something for free.


It is needless to say how networking can help you spread your word about the brand. You can visit your competitors’ booth to get to know about their strategies and can make improvement in yours. Participate as an attendee in other trade shows to get to know what is new in the market. A lot of trade show booth design ideas can help you promote your brand in magnificent ways.

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