Boston is one of the most iconic and fascinating cities in the US. Situated in the US state of Massachusetts the city enjoys a prime location to become a major hub for several industries. Boston is also a great destination for events held in the city.
Here is an amazing article describing the relevance of Boston for events like exhibitions and trade shows, and how to design an attractive trade show exhibit rental Boston for the upcoming events in the city:
WHY HOST AN EXHIBIT IN BOSTON?
Boston is simply known for its revolutionary history, leading universities, and innovations across fields like tech, biotech, and healthcare. But Boston is also a prime location to hold major trade show booth displays, conferences, expos, and exhibitions events. Here we are describing some of the key advantages of hosting an event in Boston:
Positioned on the Northeast corridor between New York and Washington DC, Boston offers convenient transportation access for attendees. The International airport in Boston serves millions of passengers throughout the year.
Boston provides Venues like the Boston Convention & Exhibition Center, John B. Hynes Memorial Convention Center, and several large hotels that offer versatile event spaces. For the exhibit booth rentals convenient transportation facilities and top-class venues are also major plus points.
The city is filled with iconic historic sites where tourist visits in a massive number. Boston is also coupled with an amazing food scene, vibrant arts and culture, and nearby beaches make for great attendee experiences.
Talking about the technological advancement of the city, then Boston is home to some of the biggest global tech leaders. The tech & innovation spirit of the city provides a plus point for some famous international tech events.
Boston is also home to several longstanding medical institutions along with hundreds of colleges and universities based in the city and surrounding area. This cutting-edge advantage of Boston attracts many Med-Tech and Ed-Tech events.
DESIGN PRINCIPLES FOR BOSTON EXHIBITION STANDS
There are several principles that you should always keep in your mind while designing an exhibition stand. If it comes to hosting an exhibition or trade fair in Boston, these are the tips for designing your stand:
Given the academic and entrepreneurial spirit of the city, custom exhibit stands that showcase cutting-edge products, research, and ideas attract attention. Using bold and future-forward aesthetics for the stand will make it more attractive to visitors.
Incorporate interactive technologies and experiences into the stand design to align with Boston's emphasis on tech. For example, use VR/AR for demos or gamify the experience.
CHOOSE ELEGANT DESIGNS:
While the area values new ideas, Boston also has an appreciation for heritage. Try to blend modern and classic design elements for a much more sophisticated styling.
KEEP IT GREEN:
Boston has a progressive approach to sustainability. Use eco-friendly materials and methods for bonus points, like bamboo over wood and LEDs over logos.
FEATURE LOCAL PARTNERS:
Partnering with Boston area colleges, incubators, accelerators or nonprofits lends regional authenticity. Display these affiliations prominently.
ADD REGIONAL TOUCHES:
Incorporate small touches at your custom exhibition stand in Boston that nod to the city into the experience like historic landmarks, bean-shaped accents, or American patriotic motifs.
STAND DESIGN BEST PRACTICES
There are many common but effective practices among booth builders in Boston. In addition to the Boston-specific tips, make sure to include these best practices:
STRONG BRANDING & MESSANGING:
The right choice of logos, taglines, images, and color schemes should quickly communicate your brand identity and key messages. Make a strong hold on that.
Use signage, lighting, and layout techniques that make it easy for attendees to find and access all features of your stand.
Have multiple convenient ways for capturing visitor contact details, from registration over digital devices to business card collection.
Custom exhibits have the major spotlight on products through demos, interactive elements, video content, or hands-on exploration. Rotate featured items to maintain interest.
Provide seating, refreshments, or device charging to make visitors linger longer at your stand.
Have sufficient friendly staff on hand identifiable by uniforms. Brief them on messaging to share.
By combining local touches for the Boston market with stellar exhibition stand design strategies, you are sure to make your brand shine at any Beantown event.
While crafting the exhibition stand keep the above-mentioned tips in your mind. You will be able to deliver an exhibition stand contractor that can provide attendees with the experience that will attract and engage them along with having massive results for you.